Full Pricing Table
Prices shown are the lowest available paid tier (typically annual billing). Enterprise pricing is custom for most platforms. All prices are as of April 2026.
Last Updated: April 2026
AI Sales Tools Pricing Comparison 2026: All 15 Platforms
The complete pricing breakdown for every AI sales platform we track. Free tiers, entry prices, enterprise costs, and our analysis of which platforms offer the best value at each budget level.
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| Platform | Category | Free Tier | Lowest Paid | Pricing Model | Annual Contract |
|---|---|---|---|---|---|
| Apollo.io | Prospecting | Yes | $49/user (annual) | Per seat | Optional |
| Clay | All-in-One | Yes | $134 (annual) / $149/mo | Credits-based | Optional |
| Gong | Conversation Intel | No | $5,000 platform fee + ~$133/user/mo (1–49 users, annual) | Platform + per seat | Required |
| Chorus (ZoomInfo) | Conversation Intel | No | ~$8,000+/year (3 seats) | Per seat | Optional |
| Outreach | Engagement | No | ~$120/user/mo (annual, min ~$72K/year) | Per seat | Required |
| Salesloft | Engagement | No | ~$75–100/user/mo (annual) | Per seat | Required |
| 6sense | Intelligence | Yes | ~$40,000–55,000/year (custom) | Platform + per seat | Required |
| Demandbase | Intelligence | No | ~$18,000–24,000/year (custom) | Platform + per seat | Required |
| Seamless.AI | Prospecting | Yes | ~$79–99/user/mo (annual) | Per seat | Optional |
| Lusha | Prospecting | Yes | $22.45/user/mo (annual) | Per seat | Optional |
| Cognism | Prospecting | No | ~$1,500–10,000/year (platform) + per seat | Per seat | Required |
| Lavender | Engagement | Yes | $29/mo | Per seat | Optional |
| Smartlead | Engagement | No | $39/mo (annual discount ~17%) | Per account | Optional |
| Instantly.ai | Engagement | No | $37/mo (annual) | Per workspace | Optional |
| Reply.io | Engagement | No | $49/user/mo (annual) | Per seat | Optional |
Detailed Tier Breakdown
Apollo.io
All-in-one prospecting + engagement platform with one of the largest B2B databases (275M+ contacts), combining data, sequencing, AI writing, and calling in a single affordable tool
Free
$0
- ✓ Limited credits
- ✓ Basic sequences
- ✓ CRM integration
Basic
$49/user (annual)
- ✓ 5,000 data credits/year
- ✓ Unlimited sequences
- ✓ CRM integration
Professional
$79/user (annual)
- ✓ 10,000 data credits/year
- ✓ AI email writing
- ✓ Dialer + call recording
- ✓ Advanced CRM sync
Organization
$119/user (annual)
- ✓ 15,000 data credits/year
- ✓ 200 mobile credits/mo
- ✓ International dialer
- ✓ Custom reports
Clay
The most flexible B2B enrichment and automation platform — connects 150+ data sources via waterfall logic and deploys AI agents (Claygent) for web research, enabling GTM teams to build custom prospecting pipelines without engineering
Free
$0
- ✓ 100 data credits/month
- ✓ Basic features
Starter
$134 (annual) / $149/mo
- ✓ 2,500–50,000 credits
- ✓ 150+ enrichment providers
- ✓ AI prompts
Growth
$446/mo (annual)
- ✓ 6,000–50,000 credits
- ✓ Advanced automation
- ✓ Priority support
Enterprise
Custom
- ✓ Custom credits
- ✓ Dedicated support
- ✓ SSO
- ✓ Advanced security
Gong
The market-leading Revenue AI OS — deeply embeds call intelligence, deal forecasting, and coaching into enterprise sales workflows; recognized as G2's #1 Best Software Product for multiple years
Platform + Per Seat
$5,000 platform fee + ~$133/user/mo (1–49 users, annual)
- ✓ Call intelligence
- ✓ Forecast
- ✓ Engage
- ✓ Data Engine
Enterprise (50–99 users)
$5,000 + ~$127/user/mo (annual)
- ✓ Full suite
- ✓ Volume discount
Enterprise (100+ users)
$5,000 + ~$120/user/mo (annual)
- ✓ Full suite
- ✓ Custom implementation
Chorus (ZoomInfo)
Conversation intelligence tightly integrated with ZoomInfo's market-leading B2B data — real-time contact enrichment during calls from a database of 100M+ contacts; strongest for teams already on ZoomInfo
Base Package
~$8,000+/year (3 seats)
- ✓ Call recording
- ✓ Transcription
- ✓ Basic analytics
Per Additional Seat
$1,200/user/year
- ✓ Full conversation intelligence
- ✓ Coaching tools
Enterprise Bundle
Custom — bundled with ZoomInfo
- ✓ ZoomInfo data + Chorus CI
- ✓ Custom negotiation
Outreach
The original enterprise sales execution platform — deep pipeline + deal management layered on top of engagement sequences, with AI agents (Amplify) now automating prospecting and personalization at scale
Engage (50 users)
~$120/user/mo (annual, min ~$72K/year)
- ✓ Sequences
- ✓ CRM sync
- ✓ Analytics
Full Platform
$100–$160/user/mo (annual)
- ✓ Engage + Call + Meet + Deal
- ✓ AI agents
Enterprise
Custom
- ✓ Forecast
- ✓ Amplify AI
- ✓ Custom SLA
Salesloft
Rhythm AI — the only platform with an AI workflow prioritization engine that tells reps exactly which prospect to contact, which deals need attention, and which tasks drive the most impact, resulting in a fully guided selling day
Essentials
~$75–100/user/mo (annual)
- ✓ Cadences
- ✓ Basic analytics
Advanced
~$125–150/user/mo (annual)
- ✓ Dialer
- ✓ Conversation Intelligence
- ✓ Deals
Premier
~$175+/user/mo (annual)
- ✓ Forecasting
- ✓ Coaching
- ✓ Rhythm AI
- ✓ Full platform
6sense
The only platform with a proprietary Dark Funnel™ — captures anonymous buyer intent signals before prospects raise their hand, enabling sales to engage accounts at exactly the right buying stage with AI-predicted propensity scores
Free
$0
- ✓ Limited account insights
- ✓ Basic intent data
Team
~$40,000–55,000/year (custom)
- ✓ Full ABM platform
- ✓ Predictive AI
- ✓ Sales Copilot
Growth
~$55,000–100,000/year (custom)
- ✓ Advanced intent
- ✓ Advertising
- ✓ Full data suite
Enterprise
$100,000–200,000+/year (custom)
- ✓ Full suite
- ✓ Custom models
- ✓ Dedicated CSM
Demandbase
The pioneer of Account-Based Marketing with 20 years of B2B data — Agentbase AI agents now autonomously execute GTM tasks (research, outreach, personalization) at enterprise scale; deepest integration with B2B advertising
Professional
~$18,000–24,000/year (custom)
- ✓ Basic ABM
- ✓ Account identification
- ✓ Intent data
Business
~$65,000/year median (custom)
- ✓ Full ABM suite
- ✓ Advertising
- ✓ Orchestration
Enterprise
$100,000–300,000+/year (custom)
- ✓ Agentbase AI
- ✓ Custom integrations
- ✓ Full data platform
Seamless.AI
Real-time AI-powered contact search that builds and validates contact data on demand — differentiates by refreshing data live rather than relying on a static database, marketed as having 98% accuracy
Free
$0
- ✓ 50 credits/month
- ✓ Basic search
Basic
~$79–99/user/mo (annual)
- ✓ 250 credits/month
- ✓ CRM sync
- ✓ Intent data
Pro
~$149–299/user/mo (annual)
- ✓ Daily refreshing credits (1,000/day)
- ✓ AI Autopilot
- ✓ AI Writer
- ✓ Priority support
Enterprise
Custom
- ✓ Unlimited credits
- ✓ Team management
- ✓ Dedicated CSM
Lusha
Most accessible GDPR-compliant B2B data tool with a generous free tier, affordable pricing, and AI Playlists that turn static lead lists into live streams — ideal for European-focused sales teams and SMBs
Free
$0
- ✓ 40 credits/month
- ✓ No credit card required
Pro
$22.45/user/mo (annual)
- ✓ Credits included
- ✓ CRM sync
- ✓ Chrome extension
Premium
$52.45/user/mo (annual)
- ✓ More credits
- ✓ AI Playlists
- ✓ Engage AI
- ✓ Priority support
Scale
Custom
- ✓ Enterprise volume
- ✓ Team management
- ✓ Dedicated CSM
Cognism
The highest-quality mobile phone data in Europe — Diamond Data™ involves human agents calling and verifying each number for a 3x better connection rate than competitors; strongest GDPR-compliant dataset for EU sales teams
Grow (Platinum)
~$1,500–10,000/year (platform) + per seat
- ✓ Essential features
- ✓ GDPR-compliant data
- ✓ CRM integration
Elevate (Diamond)
~$2,550–25,000+/year (platform) + per seat
- ✓ Diamond Data verified mobiles
- ✓ Sales Companion AI
- ✓ Intent data
Enterprise
Custom — ~$22,500/year for 5-user team baseline
- ✓ Full suite
- ✓ Dedicated CSM
- ✓ Custom integrations
Lavender
The only AI email coach that lives inside your inbox in real time — scores every email as you write it and coaches reps on exactly what to fix, resulting in documented 136–580% reply rate improvements; pure email focus means unmatched depth
Free
$0
- ✓ 5 emails/month
- ✓ Basic scoring
Starter
$29/mo
- ✓ Email scoring
- ✓ AI coaching
- ✓ Basic analytics
Pro
$49/mo
- ✓ Advanced personalization
- ✓ Detailed analytics
Teams
$69/user/mo
- ✓ Team analytics
- ✓ Collaboration
- ✓ Manager dashboard
Enterprise
~$89+/user/mo (custom)
- ✓ Custom AI training
- ✓ Dedicated support
- ✓ SSO
Smartlead
Built for volume — unlimited mailboxes and unlimited email warmup from the entry plan, plus agency white-label features that enable cold email agencies to manage dozens of client campaigns from a single dashboard at the lowest price in market
Basic
$39/mo (annual discount ~17%)
- ✓ 2,000 active leads
- ✓ 6,000 emails/month
- ✓ Unlimited warmups
Pro
$94/mo
- ✓ 30,000 active leads
- ✓ 150,000 emails/month
- ✓ AI personalization
- ✓ Custom analytics
Custom
$174/mo
- ✓ Unlimited leads and emails
- ✓ Agency white-label
- ✓ Premium support
Instantly.ai
Per-workspace pricing (not per-seat) that enables unlimited team members at a flat rate, combined with unlimited email account connections and a massive built-in lead database — making it the most cost-effective platform for high-volume cold email teams
Growth (Sending)
$37/mo (annual)
- ✓ 1,000 active leads
- ✓ 5,000 emails/month
- ✓ Unlimited accounts
- ✓ Warmup
Hypergrowth (Sending)
$97/mo (annual)
- ✓ 25,000 active leads
- ✓ 100,000 emails/month
- ✓ Premium support
Leads (SuperSearch)
$47/mo (annual)
- ✓ 1,000 leads/month
- ✓ 450M database
- ✓ AI filters
Enterprise
Custom
- ✓ Unlimited leads
- ✓ Dedicated infrastructure
- ✓ Custom SLA
Reply.io
Jason AI — the most capable AI SDR agent that autonomously builds, launches, and manages entire outreach campaigns from a 1B+ contact database, across email, LinkedIn, calls, SMS, and WhatsApp, making it the most complete AI-first multichannel platform
Email Volume
$49/user/mo (annual)
- ✓ Unlimited mailboxes
- ✓ Email sequences
- ✓ Basic analytics
Multichannel
$89/user/mo (annual)
- ✓ Email + LinkedIn + calls + SMS
- ✓ AI personalization
Agency
$139/user/mo (annual)
- ✓ Jason AI SDR agent
- ✓ White-label
- ✓ Client management
Enterprise
Custom
- ✓ Custom limits
- ✓ Dedicated support
- ✓ SSO
Cost Analysis by Team Size
Solo Founder / 1-Person Team
- Budget option: Apollo Free + Lavender Free = $0/month
- Mid-range: Apollo Basic ($49/mo) + Lavender Starter ($29/mo) = $78/month
- Premium: Clay Starter ($134/mo) + Instantly Growth ($37/mo) = $171/month
5-Person SDR Team
- Budget: Apollo Professional = 5 x $79/mo = $395/month ($4,740/year)
- Mid-range: Clay + Instantly = $134 + $97/mo = $231/month ($2,772/year) -- note: no per-seat cost
- Premium: Salesloft Advanced + Gong = 5 x ($125 + $133)/mo = $1,290/month ($15,480/year)
20-Person Sales Team (Enterprise)
- Mid-market: Apollo Organization = 20 x $119/mo = $2,380/month ($28,560/year)
- Enterprise: Outreach + Gong + 6sense = ~$120K-200K+/year combined
Best Value by Category
- Best all-in-one value: Apollo.io -- most features per dollar for data + engagement + calling
- Best cold email value: Instantly -- per-workspace pricing means unlimited team members
- Best enrichment value: Clay -- credit-based pricing scales with usage, not seats
- Best free tier: Apollo.io -- most comprehensive free offering among all-in-one platforms
- Best phone data value: Lusha -- starts at $22.45/user/month with GDPR compliance
Frequently Asked Questions
Which AI sales tool is cheapest?
Lusha starts at $22.45/user/month (annual), making it the cheapest per-seat option. For workspace-based pricing (unlimited team members), Instantly starts at $37/month. Lavender starts at $29/month for individual email coaching. Several platforms (Apollo, Clay, Seamless, Lusha, 6sense) also offer free tiers.
Which AI sales tools have free tiers?
Apollo.io (limited credits), Clay (100 credits/month), Seamless.AI (50 credits/month), Lusha (40 credits/month), 6sense (limited account insights), and Lavender (5 emails/month) all offer free tiers. Apollo's free tier is the most generous for an all-in-one platform.
How much does a full AI sales stack cost?
For a 10-person SDR team, a typical full stack costs $15,000-50,000/year depending on tool selection. A budget stack (Apollo all-in-one) runs ~$9,500/year. A premium stack (Clay + Instantly + Gong) runs ~$25,000-35,000/year. Enterprise stacks with Outreach/Salesloft + Gong + 6sense easily exceed $100,000/year.
Which platform has the best value?
Apollo.io offers the best overall value -- it combines data, sequences, a dialer, and AI features starting at $49/user/month. For cold email specifically, Instantly's per-workspace pricing (unlimited team members at $37/month) is the best value. Clay offers the best enrichment value if you optimize credit usage.
Are annual contracts required?
Outreach, Salesloft, 6sense, Demandbase, Cognism, and Gong all require annual contracts. Apollo, Clay, Instantly, Smartlead, Lavender, and Reply.io offer monthly billing (though annual billing is cheaper). Seamless.AI contracts vary by plan.
Which tools charge per seat vs per workspace?
Most platforms charge per seat: Apollo, Seamless, Lusha, Cognism, Outreach, Salesloft, Lavender, Reply.io. Instantly charges per workspace (unlimited team members). Clay charges per account with credit-based usage. Smartlead charges per account. Gong, 6sense, and Demandbase have platform fees plus per-seat costs.