Fact-Checking Policy

Source hierarchy

1. First-hand testing (where a review includes it): our own structured tests, documented with dates and methodology. Used as primary evidence for capability and performance claims when present.
2. Public-company data: ZoomInfo earnings calls, investor decks, 10-K / 10-Q filings. Used for pricing-strategy and customer-metrics claims.
3. Vendor primary: vendor pricing pages, product documentation.
4. Verified user data: G2, Capterra, Trustpilot — current counts linked directly.
5. Tier-1 sales media: SaaStr, Sales Hacker, 30 Minutes to President's Club (for ecosystem context).

Vendor blogs are never used as primary sources for factual claims about competitors.

Performance figures

Performance figures (reply rates, meetings booked per seat, rep-time saved) are sourced from independent user reports and, where a review includes first-hand testing, our own documented runs on compliant opted-in lists. Vendor-reported performance figures are flagged separately and not used as our headline numbers.

Pricing verification

Pricing re-verified against vendor pricing pages quarterly. Visible last-reviewed date on every review. Between-cycle changes corrected within 72 hours.

When sources conflict

When vendor-claimed performance conflicts with independent user reports — or with our own testing, where we have conducted it — we cite both and explain the discrepancy. We do not default to the vendor-favourable number.